Journey maps are a UX tool that helps illustrate the overall experience a person has with a service, a physical or digital product, or even a brand.

The map compiles a user’s actions into a timeline and fleshes out the user’s thoughts and emotions in order to create a user narrative. 👩🏿‍💻

Journey maps are important because they help identify pain points, identify market opportunities, and create new solutions to improve the overall experience. ✅

Join us for a virtual workshop on May 25, from 6:00 pm - 7:00 pm CT to learn more about journey mapping and get hands-on experience!